My Love/Hate Relationship With Lululemon

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Photocred: http://www.fortune.com

I love and hate Lululemon. Yup! I love it because their fabric, cut, and pattern quality are actually decent. However, I hate it more than I love it because with this brand, comes discrimination and body shame.

Lululemon is a fitness apparel brand that has become extremely popular in the past few years. Tons of women flock to their stores to spend over a hundred dollars on just one pair of leggings – yes, for their quality, but also for their logo that’s located in the mid-low back region of their bottom apparels. It’s a symbol to some that represents wealth, skinny, and outer beauty.

The ex-CEO of Lululemon body shamed women who could not fit into their clothing in a 2013 interview, saying something of the sort that if you can’t fit into our clothes, then you’re probably not fit.

I get it. Some people aren’t fit. Some don’t even exercise, but to each it’s own. And some are fit and do exercise (like me 4-5 times a week), and they still can’t fit in their usual size in Lululemon. I’m regularly an XS or S in most clothes. In numbers, it would equate to 0 or 2. I’m a petite woman. However, in Lululemon’s, I’m a size 4 or 6. I could only imagine how women who wear bigger sizes than me would feel going into a Lululemon store! Of course, you can say, “Then don’t shop there. Go somewhere else.” But let’s dig a little deeper.

Clothing is a part of society. We not only wear them to cover ourselves out of courtesy to others and to limit the amount of decent exposure in public places. We also wear clothing to attract the opposite, or…the same sex, whomever you are. We also wear clothing to display our class rank: am I rich or am I poor? And some are just beyond all this nonsensical talk, and just dress to impress only themselves – which I disagree with part of this because if we really loved ourselves to the level of perfection, we wouldn’t need clothes at all on a Summer day. It would be just naked bodies everywhere with no shame or guilt.

When I think of Lululemon, especially in a setting like Los Angeles – the capital of narcissism and esthetic expectation, this is what comes to mind:

  • Thin, tall, long-legged, entitled, and stuck up.

That’s it…

I don’t see diversity. I don’t see all sizes, nor do I see kindness or compassion. I see cliques. I see a lot of credit card debt because I’m sure most can’t afford a wardrobe of Lululemon. You catch my drift.

I had one friend who agrees with my opinion on this menial matter, that some girls think clothing will make them work out harder. (Sorry – I know that’s a mean comment). I may be biased but hey this is my blog so I can say whatever the F I want. 🙂

I did love Lululemon at one time, until I read an article about that body-shaming ex-CEO. Just like how we can’t support an artist or actor that is either homophobic, racist, or does criminal acts against women, I can’t support a clothing brand that shames women either.

Are you a Lululemon girl?

XOXO,

Steph

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